19 février 2023

What are the SEO trends in 2024 for competitive natural referencing?

You know, the digital sector is evolving very rapidly, in line with technological innovations. However, faced with the arrival of Artificial Intelligence, increasing online competition, or the omnipresence of smartphones, it is now necessary to be inventive when it comes to implementing an SEO strategy.

Impact of Artificial Intelligence on SEO in 2024

If artificial intelligence has entered our daily lives unexpectedly, one thing is certain: it’s here to stay. Indeed, the major change initiated in 2023 will intensify in 2024, particularly with the arrival of new AI tools, both for the general public and in the world of the Web. For example, companies now have AI tools that allow them to create entire websites, generate images, write content, or even code in various programming languages. Search engines are not left behind! The arrival of AI tools has already revolutionized the functioning of algorithms and thus, SEO practices.

Google SGE: The Much-Dreaded 2024 Newcomer

Google SGE (Search Generative Experience) is a project led by Google and based on generative artificial intelligence. It aims to simplify users’ searches by providing a condensed answer in the form of a summary that gives an overview of the searched topic. In short, Google SGE directly provides users with answers to their questions in the SERP (Search Engine Results Page), which means no longer redirecting them to other web pages.

Answer Engine Optimization: A New Strategy to Gain Visibility on the SERP

As we’ve seen, search engines are constantly evolving based on user behavior. Moreover, AI is becoming more democratic, and its use (Google SGE or Microsoft’s Bing) also brings changes to the SERP. Google, which is, let’s remember, the most used search engine in the world, logically turns towards a « response engine » profile. This implies that your SEO strategy must adapt. This is also why the trend now is towards AEO (Answer Engine Optimization).

Voice Search in 2024: An Even More Used Tool

While voice assistance tools have been around for a few years now, it’s now essential to provide them with answers to users’ questions. This approach must be perfectly integrated into your visibility logic and your natural referencing strategy.

E-A-T Criteria in 2024: More Important Than Ever

Finally, the E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) criterion is more relevant than ever in 2024. It refers to Google’s guidelines for evaluating the quality of web pages. In a context where more and more false information circulates, Google has taken the lead to filter and ensure the reliability of the information provided to users. Your content must therefore be of high quality, written by experts in their field.

Conclusion: What SEO Strategy for 2024?

In summary, the SEO trends for 2024 are marked by the democratization of artificial intelligence, the increasing importance of user experience, and the rise of voice search. To remain competitive, it’s essential to adapt your SEO strategy by focusing on Answer Engine Optimization, creating high-quality content, and ensuring the accessibility of your website on mobile devices. By staying informed of the latest developments and trends in the digital landscape, you can effectively optimize your website for search engines and attract more organic traffic.


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